Apple Stock Has 5 Underappreciated Catalysts, Morgan Stanley Says

Apple (AAPL) stock has five underappreciated catalysts that could drive it higher over the next 12 months, according to investment firm Morgan Stanley. They include Apple’s first new product category launch in eight years.


On Friday, Morgan Stanley analyst Erik Woodring reiterated his overweight, or buy, rating on Apple stock, calling it a “top pick.” He also raised his price target to 180 from 175.

In afternoon trades on the stock market today, Apple stock climbed 2.7% to 149.89.

“We see a catalyst-rich event path over the next 12 months that is underappreciated by investors,” Woodring said in a note to clients. Those catalysts include reaccelerating iPhone and services growth and improving gross profit margins. He also sees two major product launches and the possible introduction of an iPhone subscription program.

Apple Stock Faces Challenges Near Term

But Apple stock has some challenges to overcome in the meantime, he said.

“In the near term, weaker consumer electronics spending, a challenging macro backdrop, FX (foreign exchange) headwinds, iPhone production shortages, and lingering Covid restrictions are headwinds that are likely to result in Apple’s first fiscal year of revenue and EPS (earnings per share) declines since 2019,” Woodring said.

Among the catalysts, Woodring sees Apple’s profit margins improving as foreign-exchange challenges ease.

“Perhaps what is most underappreciated by investors today is just how strong Apple’s underlying gross margins are when adjusting for FX headwinds, which we estimate were 46% in the December quarter and are likely to reach nearly 47% in the March quarter,” he said.

IPhone 15, Mixed-Reality Headset On Tap

Apple’s iPhone 15 smartphone lineup this fall should fuel a reacceleration of demand in fiscal 2024, Woodring said. The company’s fiscal 2023 ends Sept. 30. IPhone unit sales are forecast to fall 9% to 218 million units in fiscal 2023, he said.

Customer replacement cycles for the iPhone are likely to stretch to a record 4.4 years by the end of the fiscal year. That should create pent-up demand for the new model smartphones, Woodring said.

In addition to the iPhone 15, Apple has another major product launch pending with its rumored mixed-reality headset. The new wearable device is likely to combine virtual and augmented reality.

“History shows you want to own Apple stock 6-9 months ahead of key product launches, with Apple’s new AR/VR headset and the iPhone 15 launch both key upcoming catalysts,” Woodring said. The mixed-reality headset would be Apple’s first new hardware platform since the Apple Watch debuted in April 2015.

Woodring believes Apple will announce the headset this summer.

Apple Stock In Consolidation Pattern

Finally, Woodring says he is most excited about the possible launch of an iPhone hardware subscription service. That is rumored to occur this month or next, he said.

Apple stock has been consolidating for the past 61 weeks, according to IBD MarketSmith charts. Apple stock has a subpar IBD Relative Strength Rating of 42 out of 99. The Relative Strength rating shows how a stock’s price performance stacks up against all other stocks over the last 52 weeks.

Follow Patrick Seitz on Twitter at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.


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