Barbie sales are surging amid the COVID-19 pandemic

Barbie is getting a big boost from the coronavirus pandemic.

Sales of the iconic, 62-year-old doll surged 29 percent in the most recent quarter, notching their best performance in at least two decades, according to Mattel.

Mattel shares on Friday were recently up nearly 15 percent at $14.80.

The El Segundo, Calif.-based toy giant said late Thursday that fierce demand for Barbies through summer’s end helped fueled a hefty 10 percent increase in overall revenues to $1.6 billion for the quarter ended Sept. 30.

Sales of toys have been one of the bright spots in an otherwise bleak retail landscape during the pandemic as parents look for ways to entertain their home-bound children and to get them off screens, say experts.

Mattel said its vehicles business, led by Hot Wheels, surged 6 percent during the quarter. Games, action figures and building sets were up 14 percent, boosted by the “Baby Yoda” plush doll.

Earnings during the quarter surged to $316 million, or 91 cents a share.

“This was a very strong quarter for Mattel,” chief executive Ynon Kreiz said in a statement. “Mattel’s growth outpaced the industry as we gained share in key markets around the world and achieved growth in each of our four regions.”

Mattel’s shares are up by more than 9 percent Friday morning.

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