How Does the Superbowl Compare to the Champions League?

In the world of sporting events, the Superbowl and the Champions League are regarded as some of the most popular and the most globally recognized sporting events. If you are not a sports fan, it can be easy to mix up these two sports events as they appear to have many parallels. However, they also differ in a lot of ways as the Superbowl is a competition hosted in the USA while the Champions League is one which includes the whole of Europe.

Moreover, both the Superbowl and the Champions League are favorited by football fans all over the world. In fact, FIFA have previously revealed that, the 2018 World Cup final which witnessed France beat Croatia attracted an average worldwide audience of 517 million viewers, with around 1.1 billion viewers tuning in at some stage over the entirety of the hour and a half game.

Alternatively, the Super Bowl attracts an average of around 100 million viewers in the USA, with around 30-50 million tuning in from other parts of the world. The figures that can be seen here reflect the fact that the Champions League is appealing to those all over Europe and many people want to see their country on the big screen while the figures for the Superbowl are lower as is restricted to the USA.


Indeed, whilst both the Superbowl and Champions League differ in this regard, they also share some similarities with regards to generating money from the event. For example, with the Superbowl it is a well-known fact that they employ entertaining commercials that will typically cost the game’s sponsors $6.5 million for each 30-second slot during the telecast.

Moreover, during the time when the Superbowl is happening, hotels raise their rates by anywhere from 50% to 300% during the weekend of the game. This means that they are able to obtain the same profit in only a few days as opposed to a month. Furthermore, merchandise, ticket and concessions sales carried out while the game is happening is estimated to have made around $88m during Super Bowl 50.

In contrast to this, the Champions League makes over €3 billion each year. This is a truly commendable figure for a club-based sports competition. UEFA withholds over €500 million to be used for marketing and PR as well as other costs. It also hands out €500m to clubs in the Europa League. Moreover, many companies pay ITV up to £250,000 for a Champions League final ad slot. In recent years, this has meant there has been a 65 per cent increase on the average price. It has resulted in ITV being predicted to gain about £8m in revenues from its coverage.

Over the past 27 years the Champions League final has been used to draw in brands to match up to the success of the Superbowl. It now also includes and features performances by various artists. For example, The Black-Eyed Peas performed during the opening ceremony of the 2017 UEFA Champions League. In contrast, the Super Bowl is also known for hosting performances Lady Gaga who has took the stage before. However, both events differ in the fact that the Super Bowl has halftime performances whilst the UEFA Champions League only features opening performances.

When fans of the Superbowl and the Champions League want to enhance their viewer experience, they are now able to bet on certain factors in the game. For example, 31.4 million Americans are predicted to bet $7.6 billion dollars on the Super Bowl. Alternatively, owing to the fact that the UEFA Champions League is one of the most well renowned tournaments in football, every brand seeks to be associated with it and worldwide viewing figures are commendable.

This has meant that champions league betting markets offer a range of services to satisfy every type of better. Viewers can bet not only on the early stages of the League, but they can bet on anything leading up to the final, and of course the final itself. This can entail wagering money on the overall winner, group stage winner, semi-final pairings, top scorer as well as many other factors.

In summary, both the UEFA Champions League and Super Bowl in the United States are popular sporting events on a global scale. Both events generate a commendable amount in ticket sales, commercials and advertising. There are also several similarities between the opening ceremony of the UEFA Champions League and the performances hosted by the Super Bowl during the half time show. As both events attract a high number of fans, many have started to bet on certain factors within the game to enhance their experience and get the most out of the games.