This is a significant move. You can find sports titles on Stadia, but they’re mostly 2K titles like NBA 2K21 — you now have access to one of EA’s largest sports franchises. This won’t necessarily lead to a wave of Stadia subscribers, but it’ll be easier to justify membership if you can’t imagine going without Madden on your platform of choice.
As for the Pro Bowl? It’s clear EA is making the most of the decision to go virtual during the pandemic. The company is streaming the Madden NFL 21-based event through its Twitch channel on January 31st at 5PM Eastern with a host of players both in and outside of the football world, including Snoop Dogg, Keyshawn Johnson, Marshawn Lynch and stock car driver Bubba Wallace. Streamers like Ninja and FaZe Swagg will also host viewing parties through their own channels. The matchup might not match the experience of an in-person Pro Bowl, but it could easily be one of the larger streaming events in recent memory.