Opinion: Marc Benioff’s Salesforce fairy tale is crumbling down around him

Salesforce Inc. has been a unique tech company, able to sell itself as a “family” that has higher ideals than just profit to its employees while generating near-universal praise from Wall Street as well.

At the center of the Salesforce CRM lovefest has always been co-founder and Chief Executive Marc Benioff, preaching to employees his ideals of volunteer service and the Hawaiian notion of familial bonds, or “ohana.” He convinced Wall Street to take the concept of the cloud seriously, growing Salesforce’s market capitalization…