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PlayStation 5 Aims To “Push The Boundaries” With Their Newest Ad

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PlayStation 5 Aims To "Push The Boundaries" With Their Newest Ad

Sony Interactive Entertainment has released a new advertisement for the Playstation 5 coming later this year. The latest spot is called ‘The Edge’ and it released exclusively on Variety. The first advert was released last month and is focused on showcasing some of the features gamers would gather from PS5.

Unlike the first global advert, this new spot does not give out anything major except metaphors. Eric Lempel Senior Vice President, PlayStation Worldwide Marketing, SIE writes in the recently published blog,

A few months ago, we introduced our first global tagline for the PlayStation brand, Play Has No Limits. Today we are pleased to share our latest global brand spot, “The Edge.” This spot brings the idea of Play Has No Limits to life through an evocative visual metaphor — with gamers taking us on an adventure that they never dreamed could be possible.

The advert showcases a man sailing alone in the high seas. He curiously looks at what lies ahead of him beyond the horizon. The huge wave is seen rising in the front and soon the sailor is joined by other varieties of boats and ships. Some air-vessels also join his newly formed fleet. The dramatic music comes to stop for a second as the man rushes into the high waves. His entire fleet is transported to a different mythic world with stars all around. The advert ends with PlayStation’s tagline- “Play has no limits”.

Read more-Rumors Suggest PS5 Showcase Might Witness the Release of Final Fantasy XVI

What does the new Playstation ad mean?

Eric Lempel provides a further explanation to “The Edge” over the blog post.

The Edge” showcases our ambition to challenge the ordinary and continue to push the boundaries of play. We want to raise the bar for our fans and for ourselves as we move into a new generation. The core of our brand is defined by those thrilling moments when our hearts race and we leap into undiscovered adventure. That’s what this new ad is all about.”

The Edge was shot before the coronavirus pandemic unlike the first one. The pandemic has caused several problems for Sony while marketing their next generation of consoles. They do it once in five or six years and prefer to provide their fans with a much more hands-on experience prior to release. The pandemic has made that impossible to happen.

Sony will provide a brand new look at the PlayStation and discuss upcoming games later this week on September 16. Watch this space for more PlayStation 5 news.

Watch the newly released ad below.

 

 

 

 

 

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Christine founded Sports Grind Entertainment with an aim to bring relevant and unaltered Sports news to the general public with a specific view point for each story catered by the team. She is a proficient journalist who holds a reputable portfolio with proficiency in content analysis and research.

Christine founded Sports Grind Entertainment with an aim to bring relevant and unaltered Sports news to the general public with a specific view point for each story catered by the team. She is a proficient journalist who holds a reputable portfolio with proficiency in content analysis and research.

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Roger Federer’s Tournament Relocates to his Favorite City

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Roger Federer’s Tournament Relocates to his Favorite City

The Laver Cup 2022 will be played in London with the O2 as the official venue. Roger Federer, former Davis Cup player Jorge Paulo Lemann, and Tennis Australia united to create the Cup in 2017. The Laver Cup 2022 will be the fifth edition of the tournament, whose inaugural edition took place in Prague.

“The British fans love their tennis and the Laver Cup is like nothing they have seen before. London has always held a special place in my heart and it’s going to be incredible to bring the Laver Cup to one of my favorite cities in the world,” said the 20-time Grand Slam winner Federer.

The Laver Cup did not take place this year due to the coronavirus pandemic. It will be played in Boston in 2021 next September.

‘Laver Cup brings together the top players in the world’- Roger Federer

Named after the Australian tennis legend Rod Laver, the Laver Cup takes place between 2 teams: Team Europe and Team World. It takes place in an indoor hard court just weeks after the US Open gets over. It is a 3-day competition where the top 6 players of Europe compete with the best 6 players of the rest of the world.

“I know the British fans will love it. Laver Cup brings together the top players in the world while paying respect and recognition to the legends of our game,” added the Swiss Maestro.

What adds charm to the wonderful news is that the O2 arena is the official venue of the Laver Cup 2022. It is the same O2 arena that has organized events related to both sports and entertainment. With a sitting capacity of about 20,000 people, it has also hosted numerous ATP Tour finals.

Laver Cup Chairman Tony Godsick welcomed the news and said, “We’re so excited to be bringing the Laver Cup to London, a city steeped in tennis heritage.” The Mayor of London also felt pleased and remarked that it was an honor for London to host the Laver Cup 2022.

Team Europe has won all the 3 editions so far. The Laver Cup has received a great response from fans since its very inception. Fans expect that London will only take the standards and the ratings of the tournament even higher.

Also Read: Roger Federer reiterates the importance of wife Mirka in his life

 

 

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Christine founded Sports Grind Entertainment with an aim to bring relevant and unaltered Sports news to the general public with a specific view point for each story catered by the team. She is a proficient journalist who holds a reputable portfolio with proficiency in content analysis and research.

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“There are Trigger Points”- Christian Horner Sheds Light on Red Bull Contract Details

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"There are Trigger Points"- Christian Horner Sheds Light on Red Bull Contract Details

Alex Albon had a tough time at Red Bull during his initial days. However, the driver has worked hard and recovered for the better. His win at Mugello is a testament to his dedication. Unlike Gasly, Albon has successfully recovered from the problems he faced with his car.

Red Bull chief clears the air over Albon’s contract

The Mugello podium has instilled a new zeal in the Anglo-Thai racer, and rightly so. He seems inspired enough to carry on with Red Bull for 2021.

There has been a fleeting rumor of Gasly being called back in the team after his win at Monza. However, the nature of that news seems like nothing more than a rumor.

Not to take anything away from the challenge that the young Frenchman mounted at Monza, the team knows that Gasly’s win was a mere coincidence in a line of bizarre incidents. Horner further clarified that they are keen to continue with Albon.

Formula One F1 – Russian Grand Prix – Sochi Autodrom, Sochi, Russia – September 25, 2020 Red Bull’s Alexander Albon during practice Bryn Lennon/Pool via REUTERS

Our intention is to retain Alex, he’s doing a good job. He just needs to build on the kind of performance as he put it in Mugello and continue that development.”

As there were a lot of apprehensions regarding Albon’s contract, Horner saw it fit to clear the cloud over it.

It’ll certainly be before Christmas! All drivers under contract to Red Bull for multiple years; There are trigger points at different times in their contract but it’ll certainly be later in the autumn,” replied Horner.

READ MORE- “Alex Got in and Scored More”- Christian Horner Rejects Gasly’s Excuses for Poor Red Bull Form

Albon will have to perform to remain in the team

The team Chief also clarified that though they trust Albon, he will have to develop to keep his contract. Red Bull has informed him about the areas in the contract which could lead to a replacement, and if need be, they will not hesitate.

“Our intention is absolutely to retain our current drivers, and Alex is our preferred choice. Inevitably, you have to be aware of what the other options are out there. But our absolute preference and likelihood is to retain the existing driver line-up that we currently have.”

Red Bull has forever been a competitive team. Therefore, if they think Max Verstappen needs better competition within the team, they will provide him with that one way or the other. Therefore, Albon has his work cut out for him.

READ MORE- “F1 Shouldn’t Be Scared” – Red Bull Boss Suggests Ways to Trial ‘Reverse-Grid’ Races Amidst Mercedes Backlash

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Christine founded Sports Grind Entertainment with an aim to bring relevant and unaltered Sports news to the general public with a specific view point for each story catered by the team. She is a proficient journalist who holds a reputable portfolio with proficiency in content analysis and research.

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Novak Djokovic Set to Break Another Roger Federer’s French Open Record

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Novak Djokovic Set to Break Another Roger Federer's French Open Record

The 2020 French Open’s main draw is all set to commence in a couple of days. The last grand slam of the year is bound to deliver cracking results, and we might see records being broken as well. The most significant one will be Novak Djokovic attempting to overtake Roger Federer’s success rate at Roland Garros! 

We’ve seen Federer try his luck at Roland Garros for the past decade and more, but he’s unfortunately fallen short on several occasions. The Swiss Maestro has only conquered at Paris once, but has reached the finals five times. 

Federer has a decent record at clay, and the second-best wins at Roland Garros. He is obviously behind Rafael Nadal at second, but we feel FedEx can’t hold on to his position for long.

Federer’s 70-17 record in Roland Garros is closely followed by World No.1 Novak Djokovic. The Serbian is very nearby the radar and can eclipse Federer’s tally this year. Djokovic boasts a 68-14 W/L tally at the French Open and just needs three more victories to overtake Roger Federer. (Stats obtained from UTS).

Mandatory Credits: REUTERS/Clive Brunskill

We reckon Novak Djokovic will comfortably surpass Roger’s record with three wins to start off his campaign in Paris. Moreover, Federer is not a part of the tournament this year, which makes it impossible for him to defend his tally. 

Why Novak Djokovic stands out as the favorite to win the French Open this year

Amind the obvious predictions that Rafael Nadal will once again conquer in Paris, there is a different contender this year. While he’s no stranger to winning grand slam titles, Novak Djokovic has only managed to win at Roland Garros once. 

But this year can prove to be a title-winning one, if he plays his best tennis in the clay courts. There are a couple of reasons why Djokovic can win it this year:

The first being the introduction of Wilson balls to the tournament. Clay-dominant players like Dominic Thiem and Rafael Nadal are finding the balls heavier and slower on the surface, compared to the Babolat balls which were being used for the past eight years. 

Thiem has admitted that the results can be different this year, due to this factor. Moreover, the conditions will be different this year, as the tournament is hosted under floodlights. Above all, Rafa Nadal has to get past Dominic Thiem before he can book a ticket to the finals. 

Rafael Nadal at Italian Open 2020
Mandatory Credit: REUTERS/Riccardo Antimiani

Thiem is looking in extraordinary form and has all the qualities to outplay Rafa this year. The Spaniard slipped at the Italian Open and he has every chance of replicating it at Roland Garros too. Can Nadal reign supreme for the 13th time in Paris? 

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Christine founded Sports Grind Entertainment with an aim to bring relevant and unaltered Sports news to the general public with a specific view point for each story catered by the team. She is a proficient journalist who holds a reputable portfolio with proficiency in content analysis and research.

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