YouTube viewers from around the world might start finding more videos with audio in their native language. The video-hosting website has launched a new feature that gives creators the capability to add voice tracks to their new and existing content in multiple languages. YouTube has been testing multi-language dubs with a handful of creators over the past year, but it’s now expanding the feature’s reach and making it accessible to thousands more.
The website presents the new feature as a tool creators can use to grow their audiences around the world. Early testers apparently uploaded 3,500 videos in over 40 languages last month, and viewers watched over 2 million hours of dubbed video everyday in January. The creators who tested feature also found that around 15 percent of their watch time came from viewers playing their videos in another language.
One of the most notable creators who tested YouTube’s multi-language tool was MrBeast, who has over 130 million subscribers worldwide. MrBeast runs multiple channels in 11 different languages, but in an interview, he said that it would be much easier to maintain just one. It’s also probably a plus that anybody clicking on a link shared by someone speaking another language will be able to understand it simply by changing the dubbed audio.
After switching to their preferred language for the first time, the website will default to it whenever they watch videos with dubs. Viewers will also be able to search for content dubbed in their language, even if the video’s primary tongue is different, through translated titles and descriptions. YouTube didn’t say how it chose the thousands of creators getting access to the feature today, but we asked the website for an idea how it will roll out multi-language dubs until it’s available to everyone.
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